Success Story | Reach Group

Reach Group Streamlined Growth with NetSuite

About Reach Group

Reach Group, established in 1999, has grown into a regional leader in providing comprehensive operational and strategic solutions to a diverse clientele in both the public and private sectors. As a subsidiary of the IHC Group, Reach group has expanded its capabilities by acquiring multiple subsidiaries, enabling it to offer tailored business solutions across various industries. The company is dedicated to delivering innovative, high-quality services that align with the UAE Vision 2030, particularly in promoting Emiratization and empowering local talent.

Company

Reach Group

Location

United Arab Emirates

Industry

Services Companies

Azdan Solution

Oracle NetSuite

Employees

200-500 Employees

Reach Group Website

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Business Situation

Reach Group faced several key challenges as it expanded its operations:
Operational Complexity: Managing a growing portfolio of subsidiaries across multiple industries introduced significant operational complexity, making it difficult to maintain efficiency and consistency.
Talent Management: With a workforce of over 20,000 employees, managing talent acquisition, retention, and deployment across diverse sectors was a major challenge.
Scalability: As the company grew, the need for scalable solutions that could support its expanding operations and client base became increasingly critical.
Digital Transformation: The company needed to stay ahead of the curve in digital innovation, ensuring that its processes and services were aligned with the latest technological advancements, including Safe Cognitive AI and advanced cybersecurity measures.

Solution

NetSuite proved to be the ideal solution for Reach Group, addressing their unique challenges and enabling them to achieve operational excellence:

Unified Systems Across Business Units: NetSuite helped them integrate disparate systems across its diverse portfolio of companies, streamlining operations and providing real-time visibility into performance metrics.

Optimized HR Processes: By centralizing employee data and automating HR workflows, NetSuite enhanced talent management at Reach Group, helping them attract and retain top industry professionals.

Enhanced Financial Planning: With NetSuite's advanced budgeting and forecasting tools, Reach Group now makes data-driven financial decisions, ensuring better resource allocation across its operations.

Streamlined Project Management: NetSuite enabled Reach Group to effectively manage strategic initiatives, ensuring timely completion of projects while maintaining budgetary control.

Improved Customer and Partner Engagement: Leveraging NetSuite’s CRM capabilities, Reach Group strengthened relationships with customers and partners, while identifying opportunities for new business ventures.

Strengthened Data Security: NetSuite’s robust cybersecurity measures provided Reach Group with confidence that sensitive business data is fully protected, ensuring compliance with regulatory standards.

Results

The implementation of these solutions yielded significant results for Reach Group:

Reduced Manual Data Entry: By integrating systems across all business units, they minimized manual processes, allowing staff to focus on strategic tasks and improving overall workflow efficiency.

Increased Employee Retention: Automated HR processes and centralized employee management enabled them to better support their workforce, leading to higher job satisfaction and reduced turnover.

Decreased Budget Variance: NetSuite’s precise forecasting and budgeting tools allowed them to align actual expenses more closely with projections, resulting in tighter financial control and fewer discrepancies.

Accelerated Project Timelines by 25%: NetSuite’s project management tools ensured that key initiatives were completed faster, with improved tracking and reduced delays, while maintaining budget adherence.

Reduced Data Breach Risk: Advanced cybersecurity measures implemented through NetSuite safeguarded Reach Group’s sensitive business information, ensuring compliance with regulations and enhancing trust with stakeholders.