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Success Story | Hypermedia

Hypermedia Achieves Exceptional Financial Growth with NetSuite

About Hypermedia

Hypermedia, a subsidiary of W Group Holding, is a leading provider of Digital Out-of-Home (DOOH) and Retail Media solutions in the UAE. With the largest OOH network in the country, Hypermedia leverages AI, strategic media placement, and advanced data measurement to deliver impactful brand experiences. Their extensive reach spans prominent locations including the Dubai Metro, outdoor billboards, in-mall and hypermarket screens, and high-traffic destinations.

Company

Hypermedia

Location

United Arab Emirates

Industry

Media/Publishing

Azdan Solution

Oracle NetSuite

Employees

51-200 Employees

Hypermedia Website

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Business Situation

Before the implementation of NetSuite, Hypermedia faced significant challenges in managing its global financial operations including:

  • Data Migration Hurdles: Consolidating data from disparate systems into a unified platform required meticulous planning and execution. Overcoming data quality issues and ensuring accurate migration was crucial.
  • Change Management: Transitioning teams to a new system and adopting new processes demanded effective change management strategies. Overcoming resistance to change and fostering a culture of adaptation were key.
  • User Adoption: Ensuring widespread adoption of NetSuite across the organization required comprehensive training and ongoing support. Addressing user concerns and providing continuous value were critical factors.
  • Complex Inventory Management: The company struggled with tracking a large and diverse inventory of media assets, including billboards, digital screens, and other advertising spaces.
  • Manual Billing Processes: Invoicing and billing were handled manually, leading to errors, delays, and inefficiencies.
  • Client Management: Coordinating with multiple clients simultaneously was labor-intensive and prone to miscommunication, affecting client satisfaction and retention.
  • Revenue Management: Manual processes for revenue recognition and management created delays and inaccuracies, impacting financial reporting.
  • Data Visibility: Lack of real-time data hindered the ability to make informed decisions quickly and efficiently.
  • Departmental Coordination: Seamless communication between sales, production, and finance departments was challenging, leading to workflow bottlenecks and misaligned priorities.

    • Solution

    NetSuite emerged as the ideal solution to address Hypermedia's multifaceted challenges. By centralizing data management, automating complex processes, and providing robust financial capabilities, NetSuite offered a comprehensive platform to streamline operations and drive growth.

  • Inventory Management: Automated and streamlined tracking of media assets, ensuring optimal utilization and reducing downtime. The system provided real-time updates on asset availability and maintenance schedules.
  • Billing Automation: The solution automated invoicing and billing processes, reducing errors and accelerating cash flow. Clients received timely and accurate bills, improving overall satisfaction.
  • Client Management: Enhanced management of client relationships with tools for better coordination and communication. The solution offered a centralized system to track client interactions, contracts, and feedback.
  • Revenue Management: Automated revenue recognition processes, ensuring accurate and timely financial reporting. This included handling multiple revenue streams and complex contract terms seamlessly.
  • Real-Time Data and Reporting: Customized dashboards and reporting tools provided Hypermedia with real-time insights into key performance indicators, enabling proactive management and strategic planning.
  • Departmental Coordination: Improved communication and collaboration between sales, production, and finance departments. The Oracle NetSuite solution provided a unified platform that aligned workflows and priorities, enhancing overall efficiency.
    Implementation Highlights:
  • Seamless Communication: The Oracle NetSuite solution seamless the communication within Hypermedia's operations, ensuring a smooth transition with minimal disruption.
  • User-Friendly Interface: The system's intuitive interface made it easy for Hypermedia's team to adapt quickly and use the new tools effectively.
  • Comprehensive Training and Support: Azdan provided extensive training and ongoing support, ensuring that Hypermedia's team could maximize the benefits of the new system.

    • Results


    1. Financial Clarity: NetSuite's robust financial capabilities provided real-time insights, enabling hypermedia to improve cash flow management and accelerated revenue recognition.
    2. Client Satisfaction: By delivering measurable results and exceptional service, powered by NetSuite's insights, we achieved a 20% increase in client retention.
    3. Customization Triumph: By collaborating closely with NetSuite experts, Hypermedia achieved alignment between the system and their unique business requirements. This optimization enhanced user satisfaction and system efficiency.
    4. Seamless Departmental Communication: Enhanced communication between sales, production, and finance departments streamlined workflows, and improved overall efficiency.
    5. User Empowerment: Their targeted training programs resulted in increase in user proficiency within the first three months. This empowered employees to leverage NetSuite's full potential and drive business outcomes.
    6. Optimized Revenue Management: Automated revenue recognition and management processes ensured timely and accurate financial reporting.